Five ways to be a savings legend this summer.
Karen Deenihan, Senior Savings, Investments, & Funds Marketing Manager, Aviva Life & Pensions Ireland DAC
Summer in Ireland brings longer days, brighter evenings, and plenty of opportunities to enjoy life — from weekend getaways to outdoor dining and family adventures. But with a busier social calendar often comes increased spending. The good news? With a few thoughtful strategies, you can enjoy the season while still making meaningful progress toward your financial goals.
Here are five practical tips to help you save money this summer — and become a true savings legend.
1. Automate your savings
It's easy to let good intentions slip away as the month progresses. One of the most effective ways to stay on track is to automate your savings. Set up a standing order to transfer a set amount into your savings account as soon as your salary arrives.
This simple step helps you prioritise your financial goals — without having to think about it every month.
Savings legend tip: Even a modest amount saved regularly can build up over time. Consistency is key.
2. Take advantage of lower energy costs
With longer daylight hours and warmer temperatures, your energy usage may naturally decrease during the summer. This can lead to lower utility bills — a welcome relief after recent years of high energy costs.
Rather than letting those savings disappear into everyday spending, consider redirecting them into a savings account or investment plan.
Savings legend tip: Speak with a financial broker about how to make the most of seasonal savings — they can help you find the right place for your money.
3. Pause subscriptions you're not using
Summer often means more time outdoors and less time using certain services, such as streaming platforms, gym memberships, or meal kits. If you're not getting full value from a subscription, consider pausing it temporarily to assess its worth.
Many services allow you to freeze your membership without cancelling, helping you save without losing access in the long term.
Savings legend tip: Review your monthly outgoings with your broker — they may spot opportunities to optimise your spending.
4. Adjust your budget for the season
Your spending habits may shift in the summer, and your budget should reflect that. If you typically follow a 50/30/20 rule (50% needs, 30% wants, 20% savings), consider adjusting the ratios slightly to allow for seasonal expenses.
Being flexible with your budget can help you enjoy the summer without overspending — and without derailing your savings goals.
Savings legend tip: A broker can help you create a seasonal budget that balances enjoyment with long-term planning.
5. Segment your savings into different pots
Saving isn't just about setting money aside — it's also about choosing the right place to put it. For short-term goals, such as building an emergency fund, your bank or post office is the right place to start.
However, if you're saving for a longer-term goal, such as funding a child's education, taking a trip of a lifetime, retirement, or a future home, investing through a pension or investment product may offer greater growth potential over time.
Savings legend tip: A qualified financial broker can help you match your savings goals with the most suitable financial products — so your money is always working in your best interest.
Final Thought
Being financially savvy doesn't mean missing out on summer fun — it means making informed choices that support both your lifestyle and your future. And remember, you don't have to navigate it alone. A trusted broker can offer personalised advice, help you stay on track, and ensure your money is working as hard as you are.
This article is not intended to give advice or a personal recommendation. If you'd like a personalised recommendation based on your circumstances, you should speak with a financial broker. You can find a financial broker on brokersireland.ie.
Revenue rules and terms and conditions apply. Remember that tax laws can change over time, so it is important to check revenue.ie for the latest information.