Research - Comfortable vs Flashy Car

One third of drivers would opt for a low key but very comfortable car if they won the Lotto, according to new research from Aviva

Only 11% of drivers would opt for something flashier

While some of us may still be dreaming of a white Christmas or perhaps a Lotto win some time soon, new research sought to understand the preferred new car option for drivers if lucky enough to win the lotto.   The research, carried out by iReach Insights on behalf of Aviva Insurance Ireland DAC (Aviva) amongst some 774 drivers, found that the top choice for 33% of respondents would be a low-key but very comfortable and reliable car. 

A top of the range electric car was the second chosen option amongst 20% of drivers, followed closely by a top of the range SUV at 17%.  Only 11% of those surveyed dreamt of something flashier with 6% saying they would buy a flash sports car such as a Ferrari, and 5% opting to really go out to impress, with the purchase of a flash luxury car such as a Rolls Royce.  While 10% of respondents would not change the car that they have even with a lotto win, 9% claimed that they would not spend any of the money on a car.

The Aviva survey found that:

  • Men (12%) were more likely to select the flasher new car option than women (7%) if they had a Lotto win.
  • More women (51%) than men (38%) claimed that they would choose either a top of the range SUV or a low-key but very comfortable reliable car.
  • Those drivers choosing the low-key but comfortable car were primarily 45-55+ age cohorts.
  • The majority of those who would not change their car if they won the Lotto were aged 55+ (14%).
  • Some 26% of men would not spend any money on a car, with 14% of women claiming the same, and highest amongst 18-24-year-olds at 54%.

Commenting Alan Behan, Motor Product Manager, Aviva said: “For those of us lucky enough to have experienced this, driving a new car out of a garage forecourt is wonderful – even simply for the fact of the new car smell and the gleaming interior and external body work.  However, the reality is that if we are purchasing a brand-new motor, our choice will generally be dictated to a large extent by our own individual circumstances, the size of our family, where we live, how much driving we do and, unless we have won the lotto, how much we can afford.   Once those issues are reconciled with, we then need to consider the running costs, from insurance and tax, to fuel and ongoing maintenance, all of which is likely to differ depending on the option chosen.

Having said all that though, if I will the Lotto tomorrow or even over the Christmas, I plan to order my red Ferrari on 2 January 2024.  Perhaps Santa Claus could help and leave me the winning Lotto numbers when he calls to my home on Christmas eve.  Safe driving everyone”, concluded Alan Behan.

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