Aviva is committed to promoting diversity and inclusivity across all areas of its business, including its sponsorships. First opened in 2020, the Aviva Sensory Hub was introduced to support all neurodivergent fans and individuals with sensory processing differences by offering a calm and controlled space away from the intensity of matchday activity. Irish rugby legend Jamie Heaslip and Republic of Ireland footballer James McClean helped shine a light on the importance of the facility by inviting families to experience the space at its launch event.
In Ireland, autism prevalence among school‑aged children is currently estimated at around 5% - roughly one in every 20 children, reflecting increased awareness, broader diagnostic guidelines and improved identification pathways. Autism is a wide spectrum, and while no two autistic people are the same, many experience differences in communication, social interaction and sensory processing. Large stadium settings can pose particular challenges for neurodiverse people and for individuals with sensory processing differences, including but not exclusively those with autism, ADHD, dyspraxia or Sensory Processing Disorder, who may find loud noises, bright lights or crowd movement overwhelming. Aviva is committed to addressing these barriers and enhancing accessibility for all visitors to the stadium.
The Aviva Sensory Hub provides a soothing, multi‑sensory environment that can be individually adjusted to reduce sensory overload for both children and adults. Since opening in 2020, the space has supported thousands of fans seeking a quieter, more comfortable matchday experience. This dedicated sensory facility continues to be available free of charge to any fan attending events at Aviva Stadium.
