Aviva Ireland’s initiative to make Aviva Stadium a more inclusive space is back with the return to full capacity for fans
In January 2020, Aviva Ireland installed a sensory hub in Aviva Stadium as part of its long running sponsorship of the home of Irish Rugby and Soccer. The hub includes a Cubbie Booth sensory solution and is accessible to all fans attending international matches. Unfortunately, due to the COVID-19 pandemic, the Aviva Sensory Hub was closed as games were taking place behind closed doors. However, the return of Aviva Stadium to full capacity this month sees the reintroduction of the Aviva Sensory Hub.
Aviva is committed to promoting diversity and inclusivity across all areas of its business, including its sponsorships. With the help of Irish rugby legend Jamie Heaslip and Republic of Ireland footballer James McClean, Aviva revealed the Aviva Sensory Hub and invited a number of families living with autism and ASD issues to experience the hub at the launch.
In Ireland, one in 20 people have sensory issues such as ADHD, dyspraxia and SPD, while one in 50 have been diagnosed with autism. The spectrum disorder, which includes Asperger’s, affects everyone differently, but is usually characterised by difficulty with social interaction and communication. The stadium can be a very overwhelming environment for people with sensory issues and Aviva want to try and help to combat that.
The Aviva Sensory Hub offers a multi-sensory space to both children and adults and can adapt to the individual needs of each user. It delivers a total sensory management system, which reduces sensory overload and disruption. The state-of-the-art sensory booth is free for any fan to use during their visit to Aviva stadium.