Aviva, Ireland’s largest insurer, have unveiled a new sensory hub in Aviva Stadium as part of its long running sponsorship of the home of Irish rugby and soccer. The hub includes a Cubbie Booth sensory solution and will be accessible to all fans attending matches and concerts in the iconic venue.
Aviva is committed to promoting diversity and inclusivity across all areas of its business, including its sponsorships. With the help of Irish rugby legend Jamie Heaslip and Republic of Ireland footballer James McClean, Aviva revealed the Aviva Sensory Hub and invited a number of families living with autism and ASD issues to experience the hub at the launch.
In Ireland, one in 20 people have sensory issues such as ADHD, dyspraxia and SPD, while one in 50 have been diagnosed with autism. The spectrum disorder, which includes Asperger’s, affects everyone differently, but is usually characterised by difficulty with social interaction and communication. The stadium can be a very overwhelming environment for people with sensory issues and Aviva want to try and help to combat that.
The Aviva Sensory Hub offers a multi-sensory space to both children and adults and can adapt to the individual needs of each user. It delivers a total sensory management system, which reduces sensory overload and disruption. The state-of-the-art sensory booth is free for any fan to use during their visit to Aviva stadium.